This is our space to share news, views, and personal thoughts and observations. We'd love to hear what you have to say, so why not post your comments?
With the massive growth and popularity of Social Media, professionals working in the marketing industry are now asking the question, “who is responsible for managing marketing and content initiatives in this new environment?” Does this sit entirely within the marketing department?
While the marketing team has traditionally managed the brand and promotional communications within a company, [...]
Some of the world’s top online retailers have been building strong customer bases in Australia over the last few years. Just think of Amazon, StrawberryNet and eBay.
Now here come the international bricks and mortar retailers with their online stores. JC Penney have recently launched an online store with an Australian website URL and owned [...]
While mobile internet usage is still pretty small in Australia, it’s time we started thinking about shopping and buying over the mobile channel. It’s only a matter of time until this becomes common practice in our markets. As consumer behavior shifts and becomes more in favor of buying online, mobile offers yet another channel to access [...]
I recently had the honour of presenting at an event hosted in Sydney by the “Retail Design Institute”.
Members and guests came to hear me speak about “Integrating an Engaging Customer Experience in Multi-Channel Retailing”.
A shopper’s “Customer Journey” for any retail brand should be one and the same – regardless of a bricks ‘n mortar or [...]
For the first time ever, UK’s confectionery leader Cadbury has been
persuaded by the might of the web to re-launch one of its most
recognised, loved and missed chocolate bars. And what a great story it
is…
Several years after being discontinued and following a massive consumer
campaign to bring back the favourite chocolate bar of the 80’s, Cadbury
have finally [...]
Online consumers in Australia and New Zealand are consistently relying on the net for shopping alternatives, even during tougher economic times. eCommerce is a vital sales channel for so many businesses nowadays.
Remember the internet is not just a sales channel Down Under.
Like their American counterparts, more and more internet users in Australia are going online to research their [...]
We keep advising our clients on how important it is to have a website that is contemporary and generates interest (and in doing so creates an engaging experience for a visitor).
And so we had to practice what we preach! After a lot of discussion and planning, we’re up and running with our brand new site – and [...]
By Dave Chase from Altus Alliance
Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival.
With the recent meltdown on Wall Street and talk of a possible depression, I thought it would be instructive to do a bit of research on what [...]
As companies finetune marketing budgets in 2009 to focus on programs that yield a higher return on investment, we thought it might be interesting to note that it presents a rare opportunity for marketers to take advantage of digital marketing to thrive in a difficult and challenging environment.
As consumer behaviour matures online, and the preferred inbox [...]
We’re all reading a lot about changing consumer behavior in these uncertain times.
Consumers, being more in control of their purchasing choices, are looking for convenience and simplicity. They are demanding value for money, making their pennies stretch further and attempting to lighten up and enjoy themselves.
These changes point to the growing importance for a brand’s [...]
