Easy2 Technologies Named a Top Rich Media Provider to Nation’s Largest Retailers
Prominent e-tailers cite Easy2 as provider of choice for streamlining online operations.
What's News
This is our space to share news, views, and personal thoughts and observations. We'd love to hear what you have to say, so why not post your comments?
Easy2 Technologies Forms Partnership with Wispa to Launch Flagship Product Overseas
International Advertising Agency Partner, Wispa, to License MYO System in Australia and New Zealand.
Wispa to Exhibit at Online Retailer Expo in Sydney
Exhibiting at the Online Retailer Expo in Sydney (18-19 August), the Wispa Group will exclusively partner with Easy2 Technologies, a leading US provider of “rich retail” content, to launch their MYO Online Merchandising Suite within the Australian and New Zealand Marketplace.
Wispa Wins Blink Optical Integrated Advertising Account
After a competitive pitch process, Blink Optical has appointed Sydney-based Advertising Agency, Wispa, to manage its integrated advertising account in Australia. The pitch was part of a significant revamp of marketing activity for the Blink brand.
Social Media: Who’s Responsible?
With the massive growth and popularity of Social Media, professionals working in the marketing industry are now asking the question, “who is responsible for managing marketing and content initiatives in this new environment?” Does this sit entirely within the marketing department?
Integrating an Engaging Customer Experience in Multi-Channel Retailing
I recently had the honour of presenting at an event hosted in Sydney by the “Retail Design Institute”. Members and guests came to hear me speak about “Integrating an Engaging Customer Experience in Multi-Channel Retailing”.
Have you heard the Wispa?
For the first time ever, UK’s confectionery leader Cadbury has been persuaded by the might of the web to re-launch one of its most recognised, loved and missed chocolate bars. And what a great story it is..
Virtual Merchandising Online
Online consumers in Australia and New Zealand are consistently relying on the net for shopping alternatives, even during tougher economic times. eCommerce is a vital sales channel for so many businesses nowadays.
Engagement Marketing
With the rise of the Web, empowered consumers have unprecedented access to a vast array of product and company information, as well as control over the marketing messages they receive. The surge in social media use has given voice to millions of people who are freely sharing their thoughts and opinions through…
How to Get Your Emails Read
These days, your email campaigns are competing with more than just the other email messages in the recipient’s inbox. Social Networking sites, Blogs, RSS feeds, and the Advertising running alongside your recipient’s email inbox, are all becoming more relevant.