Posts in category Marketing
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With the rise of the Web, empowered consumers have unprecedented access to a vast array of product and company information, as well as control over the marketing messages they receive. The surge in social media use has given voice to millions of people who are freely sharing their thoughts and opinions through…
These days, your email campaigns are competing with more than just the other email messages in the recipient’s inbox. Social Networking sites, Blogs, RSS feeds, and the Advertising running alongside your recipient’s email inbox, are all becoming more relevant.
As companies finetune marketing budgets in 2009 to focus on programs that yield a higher return on investment, we thought it might be interesting to note that it presents a rare opportunity for marketers to take advantage of digital marketing to thrive in a difficult and challenging environment.
As consumer behaviour matures online, and the preferred inbox [...]
While mobile internet usage is still pretty small in Australia, it’s time we started thinking about shopping and buying over the mobile channel. It’s only a matter of time until this becomes common practice in our markets. As consumer behavior shifts and becomes more in favor of buying online, mobile offers yet another channel to access [...]
