Posts in category online advertising
Back to Jeff's Corner Advertising Blog
We keep advising our clients on how important it is to have a website that is contemporary and generates interest (and in doing so creates an engaging experience for a visitor).
And so we had to practice what we preach! After a lot of discussion and planning, we’re up and running with our brand new site – and [...]
By Dave Chase from Altus Alliance
Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival.
With the recent meltdown on Wall Street and talk of a possible depression, I thought it would be instructive to do a bit of research on what [...]
We’re all reading a lot about changing consumer behavior in these uncertain times.
Consumers, being more in control of their purchasing choices, are looking for convenience and simplicity. They are demanding value for money, making their pennies stretch further and attempting to lighten up and enjoy themselves.
These changes point to the growing importance for a brand’s [...]
I heard recently that the UK’s greatest toy retailer Hamleys, has announced that they will be opening their Middle East flagship store in “The Dubai Mall “ in Dubai in the next few months. This got me thinking about the role of the website as your flagship store.
Most major retailers now days have “flagship stores”. [...]
