http://www.wispa.com.au/advertisingblog What's News - Jeff's Corner | News, views, and personal thoughts about online advertising and online marketing. Fri, 28 Aug 2009 02:11:21 +0000 http://backend.userland.com/rss092 en CLEVELAND, Aug. 27 -- Today's leading e-tailers rely on a variety of third-party companies to provide applications and services that ensure a high-quality customer experience on their websites. According to a recently released industry study, Easy2 Technologies is one of the preferred rich media firms helping these retailers stay at ... http://www.wispa.com.au/advertisingblog/easy2/easy2-technologies-named-a-top-rich-media-provider-to-nations-largest-retailers CLEVELAND, Aug. 14 -- Easy2 Technologies, a leading full-service provider of online merchandising applications, has developed an exclusive product licensing partnership with Wispa - a Sydney, Australia-based online customer engagement agency. Through this partnership, Wispa will launch Easy2's Web-based MYO (Make Your Own) Suite, allowing manufacturers to create and distribute unlimited ... http://www.wispa.com.au/advertisingblog/easy2/easy2-technologies-forms-partnership-with-wispa-to-launch-flagship-product-overseas Exhibiting at the Online Retailer Expo in Sydney (18-19 Aug), the Wispa Group will exclusively partner with Easy2 Technologies, a leading US provider of “rich retail” content, to launch their MYO Online Merchandising Suite within the Australian and New Zealand Marketplace. MYO allows non-technical staff to create interactive product demos, product ... http://www.wispa.com.au/advertisingblog/retail-in-australia/wispa-to-exhibit-at-online-retailer-expo-in-sydney-the-premier-event-for-online-and-multichannel-retailing After a competitive pitch process, Blink Optical has appointed Sydney-based Advertising Agency, Wispa, to manage its integrated advertising account in Australia. The pitch was part of a significant revamp of marketing activity for the Blink brand. Wispa will develop strategy, advertising and direct marketing campaigns, as well as in-store visual merchandising ... http://www.wispa.com.au/advertisingblog/advertising/wispa-wins-blink-optical-integrated-advertising-account With the massive growth and popularity of Social Media, professionals working in the marketing industry are now asking the question, “who is responsible for managing marketing and content initiatives in this new environment?” Does this sit entirely within the marketing department? While the marketing team has traditionally managed the brand and ... http://www.wispa.com.au/advertisingblog/social-media-marketing/social-media-who-is-responsible I recently had the honour of presenting at an event hosted in Sydney by the “Retail Design Institute”. Members and guests came to hear me speak about “Integrating an Engaging Customer Experience in Multi-Channel Retailing”. A shopper’s “Customer Journey” for any retail brand should be one and the same - regardless of ... http://www.wispa.com.au/advertisingblog/retail-in-australia/integrating-an-engaging-customer-experience-in-multi-channel-retailing For the first time ever, UK’s confectionery leader Cadbury has been persuaded by the might of the web to re-launch one of its most recognised, loved and missed chocolate bars. And what a great story it is... Several years after being discontinued and following a massive consumer campaign to bring back ... http://www.wispa.com.au/advertisingblog/discussions/have-you-heard-the-wispa Online consumers in Australia and New Zealand are consistently relying on the net for shopping alternatives, even during tougher economic times. eCommerce is a vital sales channel for so many businesses nowadays. Remember the internet is not just a sales channel Down Under. Like their American counterparts, more and more internet users ... http://www.wispa.com.au/advertisingblog/retail-in-australia/virtual-merchandising-online With the rise of the Web, empowered consumers have unprecedented access to a vast array of product and company information, as well as control over the marketing messages they receive. The surge in social media use has given voice to millions of people who are freely sharing their thoughts and ... http://www.wispa.com.au/advertisingblog/marketing/engagement-marketing These days, your email campaigns are competing with more than just the other email messages in the recipient’s inbox. Social Networking sites, Blogs, RSS feeds, and the Advertising running alongside your recipient's email inbox, are all becoming more relevant. The user is seeking out personalized content -- demanding it, actually. Messages ... http://www.wispa.com.au/advertisingblog/marketing/how-to-get-your-emails-read