Advertising Agency SydneyWeb Development
No More Boundaries
20 May | 0 COMMENTS
Some of the world’s top online retailers have been building strong customer bases in Australia over the last few years. Just think of Amazon, StrawberryNet and eBay.
Now here come the international bricks and mortar retailers with their online stores. JC Penney have recently launched an online store with an Australian website ...
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Integrating an Engaging Customer Experience in Multi-Channel Retailing
3 April | 0 COMMENTS
I recently had the honour of presenting at an event hosted in Sydney by the “Retail Design Institute”.
Members and guests came to hear me speak about “Integrating an Engaging Customer Experience in Multi-Channel Retailing”.
A shopper’s “Customer Journey” for any retail brand should be one and the same – regardless of a bricks ‘n mortar ...
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Virtual Merchandising Online
5 March | 0 COMMENTS
Online consumers in Australia and New Zealand are consistently relying on the net for shopping alternatives, even during tougher economic times. eCommerce is a vital sales channel for so many businesses nowadays.
Remember the internet is not just a sales channel Down Under.
Like their American counterparts, more and more internet users in Australia are going ...
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The Role of The Internet in Tougher Times
4 March | 0 COMMENTS
We’re all reading a lot about changing consumer behavior in these uncertain times.
Consumers, being more in control of their purchasing choices, are looking for convenience and simplicity. They are demanding value for money, making their pennies stretch further and attempting to lighten up and enjoy themselves.
These changes point to the growing importance for a brand’s ...
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Is your website your Flagship?
3 March | 0 COMMENTS
I heard recently that the UK’s greatest toy retailer Hamleys, has announced that they will be opening their Middle East flagship store in “The Dubai Mall “ in Dubai in the next few months. This got me thinking about the role of the website as your flagship store.
Most major retailers now days have “flagship ...
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