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Advertising Blog: Apple’s New Product Line Proves It’s a Mobile World

Apple’s New Product Line Proves It’s a Mobile World

25 September | 0 COMMENTS
Apple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technology. Initially those of us in Marketing may not have seen much to get excited about during Apple’s recent product launch. At first glance, why should any of us be concerned with a ...
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Advertising Blog: Marketing Automation is Essential for B2C Companies

Marketing Automation is Essential for B2C Companies

23 September | 0 COMMENTS
Marketing automation offers tools that are valuable to B2C companies. The ability to segment leads to a list allows B2C companies to thrive without having a large sales team. B2C companies typically use the same tactics as B2B companies, but with a stronger emphasis placed on segmentation of leads. B2C companies tend to deal in much smaller revenue ...
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Advertising Blog: Email Newsletters: Work Smarter, Not Harder

Email Newsletters: Work Smarter, Not Harder

12 August | 0 COMMENTS
Email newsletters are a great way to get your content marketing efforts out to the public. Content marketing is all the rage these days; 90 percent of B2C marketers and 93 percent of B2B marketers are doing it, according to recent reports from The Content Marketing Institute (CMI). And email newsletters are a channel of choice ...
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Advertising Blog: Marketing Automation is Essential for B2B Companies

Marketing Automation is Essential for B2B Companies

15 July | 0 COMMENTS
Marketing automation offers tools that are valuable to B2B companies. The anonymous web visitor tracking and behavioral based email automation features provide B2B companies with the opportunity to convert every lead that visits the company’s website. In general, B2B companies use sales teams to sell larger ticket items to their markets. Each deal is so valuable, ...
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Mobile Marketing: Mobile Marketing: A Cross-Channel Shopping Experience

Mobile Marketing: A Cross-Channel Shopping Experience

13 April | 0 COMMENTS
If you hope to remain successful in a market where consumers are continually changing their behaviour, you must be willing to adapt to their needs.  The fact that more and more shoppers are living a digital lifestyle today means you, as a retailer, must allow this to converge with the way you do business. You undoubtedly ...
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Social Media Marketing: Social Media: Who’s Responsible?

Social Media: Who’s Responsible?

17 July | 0 COMMENTS
With the massive growth and popularity of Social Media, professionals working in the marketing industry are now asking the question, “who is responsible for managing marketing and content initiatives in this new environment?” Does this sit entirely within the marketing department? While the marketing team has traditionally managed the brand and promotional communications within a company, ...
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Web Development: No More Boundaries

No More Boundaries

20 May | 0 COMMENTS
Some of the world’s top online retailers have been building strong customer bases in Australia over the last few years. Just think of Amazon, StrawberryNet and eBay. Now here come the international bricks and mortar retailers with their online stores.  JC Penney have recently launched an online store with an Australian website ...
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Mobile Marketing: Building a Mobile Website for Retail Purposes

Building a Mobile Website for Retail Purposes

20 May | 0 COMMENTS
While mobile internet usage is still pretty small in Australia, it’s time we started thinking about shopping and buying over the mobile channel.  It’s only a matter of time until this becomes common practice in our markets. As consumer behavior shifts and becomes more in favor of buying online, mobile offers yet another channel to access ...
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Web Development: Integrating an Engaging Customer Experience in Multi-Channel Retailing

Integrating an Engaging Customer Experience in Multi-Channel Retailing

3 April | 0 COMMENTS
I recently had the honour of presenting at an event hosted in Sydney by the “Retail Design Institute”. Members and guests came to hear me speak about “Integrating an Engaging Customer Experience in Multi-Channel Retailing”. A shopper’s “Customer Journey” for any retail brand should be one and the same – regardless of a bricks ‘n mortar ...
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Advertising Blog: Have you heard the Wispa?

Have you heard the Wispa?

1 April | 0 COMMENTS
For the first time ever, UK’s confectionery leader Cadbury has been persuaded by the might of the web to re-launch one of its most recognised, loved and missed chocolate bars. And what a great story it is… Several years after being discontinued and following a massive consumer campaign to bring back the favourite chocolate bar of ...
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