Advertising Agency SydneyOur Blog
Social Media: Who’s Responsible?
17 July | 0 COMMENTS
With the massive growth and popularity of Social Media, professionals working in the marketing industry are now asking the question, “who is responsible for managing marketing and content initiatives in this new environment?” Does this sit entirely within the marketing department?
While the marketing team has traditionally managed the brand and promotional communications within a company, ...
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Building a Mobile Website for Retail Purposes
20 May | 0 COMMENTS
While mobile internet usage is still pretty small in Australia, it’s time we started thinking about shopping and buying over the mobile channel. It’s only a matter of time until this becomes common practice in our markets. As consumer behavior shifts and becomes more in favor of buying online, mobile offers yet another channel to access ...
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Take Advantage of Digital Marketing in 2011
4 March | 0 COMMENTS
As companies finetune marketing budgets in 2011 to focus on programs that yield a higher return on investment, we thought it might be interesting to note that it presents a rare opportunity for marketers to take advantage of digital marketing to thrive in a difficult and challenging environment.
As consumer behaviour matures online, and the preferred ...
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How to Get Your Emails Read
24 February | 0 COMMENTS
These days, your email campaigns are competing with more than just the other email messages in the recipient’s inbox. Social Networking sites, Blogs, RSS feeds, and the Advertising running alongside your recipient's email inbox, are all becoming more relevant.
The user is seeking out personalized content - demanding it, actually. Messages that are relevant to ...
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Engagement Marketing
24 February | 0 COMMENTS
With the rise of the Web, empowered consumers have unprecedented access to a vast array of product and company information, as well as control over the marketing messages they receive. The surge in social media use has given voice to millions of people who are freely sharing their thoughts and opinions through social networks, photo ...
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